Massimo Chinosi

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Massimo Chinosi -

The Hyphenate Visionary

since 2003

fashion

film

music

“to approach every project like a cinematic production, to sculpt the world the creation will exist in, and to truly understand the context in which it can thrive.”

Graphic Works

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Graphic Works -

Visual art for various uses. Most, graphics for my clothing brand, as well as posters, stickers and promotional material.

Fashion Work

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Fashion Work -

Starting my freshman year of high school, I started experimenting with graphic design, and different ways of apparel printing for these designs I was creating. Over the years, I picked up skills of Heat Transfer Vinyl, Screen-printing and even embroidery. I gradually started becoming interested in fully original garments and started sewing & modifying blank and vintage clothes to create my own silhouettes.

My first experiment into original garments, sewing and screenprinting was the Melody Layered Tee. First I designed an original character and graphic and experimented with burning a screen to transfer this graphic. Then, I sewed sleeves into regular t-shirts to create the faux layered t-shirt look. They became a part of my spring 2021 collection.


The Piacenza Hoodie was apart of my 2021 winter collection. I was inspired by college merch and tourist shops you’d find in college towns and big cities. I wanted to create one for the small city in Italy that my family is from. I designed the print and overlaid it to evoke the colors of the Italian flag. I wanted a lived in look, so I so I hemmed the bottom, leaving the pocket flap open, to reveal a secret message, only the buyer could read. Next, I cut the cuffs off, I did a double fold hem on the sleeves.


Conceptual Sketches

For the Hoodlum Headphone hoodie (F/W 2020), I was going for a futuristic & cyber inspired graphic that included imagery of headphones. It sparked the idea that the hood could be designed so it has the effect that the wearer is listening to music. I hadn’t seen something like this before, so I started sketching and prototyping, and eventually I got my final product, which was released shortly after.

Promotional Poster

Finished Hoodie

Photography

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Photography -

Photography is a very utilized medium for me, using it for both the brand’s look books as well as capturing my travels and life around me. Most shot on 35mm film, as well as digital.

Video Work

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Video Work -

I’m very passionate about film, in my freetime I find myself writing scripts and thinking up music video ideas. I’ve directed a few music videos for my music group, as well as a runway film for my clothing brand in 2020.